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Luxe Brands to debut next month.
January 21, 2014
By: TOM BRANNA
Editor
You know that luxe is back when a new beauty brand calls itself Luxe. The formation of Luxe Brands, a new prestige beauty company founded by Chief Executive Officer Tony Bajaj was announced today. According to Bajaj, Luxe Brands' mission is to develop and market global prestige beauty brands. The company's first launch, Joy Forever, a modern classic scent from the house of Jean Patou, will reinvigorate the renowned and legendary Joy fragrance brand. Joy Forever will initially launch e...
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